Marketing Tools for PIA Members
Here you'll find a growing collection of advertising and marketing support materials from the state and national level. These member-exclusive resources allow you and/or your vendors to customize a marketing campaign, with free and discounted information and resources, that allow you to stand out from the competition.
Not yet a member? Find out more now.
The annual Agency Marketing Guide, published free for PIA members, is a good place to start. Then explore our library of marketing resources, with links to each below.
PIA Marketing Resources
Consumer-friendly Issue Papers PIA has prepared a series of one-page issue papers exclusively for PIA members. These can be distributed to your clients, or used on your website, emails or blogs.
Digital Services One thing's for certain; as an insurance agency, your online presence requires thoughtful strategy. PIA provides help with your website, SEO, SEM, display advertising and more.
Logo, Print Design & Copywriting Services Your print materials are important to your agency brand. From your logo to customer brochures and marketing pieces, image is everything.
Print Advertising PIA has a collection of print advertisements that PIA members can run in local publications, customized with their agency logo and contact information and (optionally) a company logo.
Radio Advertising PIA has recorded a series of English and Spanish radio ads for PIA member agencies to tag with their contact information.
And through our partnership with The Hartford, we present a variety of resources for flood insurance marketing.
See all of PIA's Products & Services and Resources