Have you ever thought about why someone chooses to call one insurance agency over another?
We all worry about ranking high in Google search. Should we buy Google Adwords? Should we hire someone to optimize our website for keywords? What will make the biggest difference in getting actual quotes?
But guess what?! There is one thing you probably haven’t spent a lot of time thinking about that is greatly affecting your agency online!
Imagine this. You’re a customer and know nothing about any of the local agencies. You just want to get a quote with as little trouble as possible.
So you go to google, type in “insurance,” and see 3 agencies at the top of the local search results. The first has 5 star reviews, the second has no reviews, and the third has 2 star reviews. Which one would you call?
For most of us, it’s the one with the best reviews.
Think about it. You read reviews before you purchase something on Amazon. You read reviews before you call a plumber. You read reviews before you order a new pair of shoes!
We are conditioned to read reviews when we make online choices. In fact, studies show that 72% of people say that they trust an online review as much as a recommendation from a friend or family member.
So the question is…what are your clients saying about you online?
Go take a look at your agency’s Google and Facebook pages first. This will give you a great picture of what your current online reputation looks like. You can then do the same for your top competitors! Once you see how you compare, you can begin to take steps to gain new positive reviews and increase your inbound calls fast.
Robyn Sharp is a former agent and the owner of Mega Agency Marketing. She specializes in social media lead generation and online marketing. Get more free insurance marketing tips at www.agencyupdates.com.