Exclusive Marketing Resources for PIAK Members
Independent insurance agents need all the help they can get to compete in today's market. PIA has made a significant investment in developing resources, materials and services to give your agency the knowledge and tools you need to successfully create and execute a winning marketing plan.
* designates member only content.
Not yet a member: Discover all the benefits of PIA of Kentucky membership.
PIA Marketing Guide *
PIA Agency Marketing Guidefeatures marketing tips from real agents as well as industry professionals who work with thousands of agents across the country each year. PIA members reading the publication will learn how fellow members use text messaging to service policies and generate new business, how public speaking can be used to generate leads, how to make use of technology in their agency's marketing and much more.
PIA Branding Program *
Here you'll find a growing collection of advertising and marketing support materials from the state and national level. These member-exclusive resources allow you and/or your vendors to customize a marketing campaign, with free and discounted information and resources, that allow you to stand out from the competition.
Branding Program Includes:
Agency Revenue Tools *
Agency Revenue Tools (ART) is a proven method for agencies to profitably engage in employee worksite marketing using their appointed markets at regular commission rates. Agencies across America are using the ART method and its accompanying software to sell personal lines P&C coverage to insureds utilizing payroll deduction billing.
Floodbroker creates agency branded microsites for participating agents. These microsites contain Floodbroker’s proprietary National Flood Insurance Program (NFIP) quoting engine and have a unique URL such as www.floodbroker.com/agents/agencyname.
Flood Insurance Marketing *
As a PIA member, whether you're working with The Hartford or not, a variety of resources for you and your clients/prospects are available to help you increase your agency's flood sales.